Pernod Ricard’s share price increased 2% this morning after the firm raised its profit growth estimate following “greater than expected business dynamism”.

Rémy Cointreau suffered a 32.8% year-on-year sales decline in the three months to June 30 as a result of the coronavirus pandemic.

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Ben Branson

Ben Branson: How to brand non-alc spirits

There are many different elements to consider when launching a non-alcoholic spirits brand. Aside from creating the liquid, the bottle design and communication are also crucial touchpoints.

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